PARTNER DIRECTORIES
STATISTICS
- Active Links: 397891
- Pending Links: 103196
- Todays Links: 293
- Total Articles: 2510
- Total Categories: 18
- Sub Categories: 226
Free Website Directory 
Article Details
Links of London |
| This article, Links of London, was written by shawlmartina on November 27, 2009 11:09:48 AM |
|
|
| Category: Shopping: Jewelry |
| In 1990, Links of London grew out of a single request for a pair of fish cufflinks for a local restaurateur who sought out a special gift for regular clients. Since that time, the prestigious English brand has prospered with a range of sterling silver and 18-carat gold jewellery that attracts significant attention in shops and boutiques far from home. The Links brand is known for personalised items like charms, rings, bracelets, and earrings that are fancy and casual all at once. The most identifiable item in their extensive collection is the sweetie bracelet, a unique bracelet that incorporates charms or is sometimes worn by itself. The design is almost exclusive to Links of London, and is by far their most popular piece of jewellery. The friendship bracelet is another design that is well known from this brand name. The company also carries a collection of designer watches, including those that are styled in unison with the sweetie bracelet for truly unique timepieces. Other aspects of their business include a selection of corporate gifts as well as jewellery, miniature figurines, and gifts for children and babies. Finally, there is also a range of corporate gifts that Links of London offers, from picture frames and billfolds to jewellery boxes and alarm clocks. Like another favorite son of casual sterling silver jewellery in Europe, the much-acclaimed Thomas Sabo, Links of London appeals to younger generations with specific tastes. The sweetie and friendship bracelets are best sellers because of their highly personal nature in defining each person’s unique preferences and styles. The company has gone through significant changes in its short history. CEO Andrew Marshall has restored the firm’s vitality in the marketplace after a difficult period in the first decade of the 21st Century. There had been much speculation about the company’s future since 2004, when then chairman John Ayton pondered whether the business should be sold or restructured. Since taking over as chief executive in 2007, Marshall has been responsible for increased sales and a larger worldwide presence with the addition of 32 stores in the last two years. The change in operating principles and business philosophy has brought Links of London to unprecedented levels of success under his helm. Mr. Marshall also made several key appointments that have helped sharpen the focus of the brand’s core values. In particular, the hiring of Liz Galton as jewellery designer was a keen strategic move that has recalled the brand to concentrate on a product line that is in line with its goals for “affordable luxury” designed for the twenty-something woman. With an impressive track record for furthering the interests of his previous employers, which include Montblanc, Dunhill, and Gucci, Marshall is far from satisfied with the company’s growth potential. The forty-seven year old husband and father of three expects the brand to meet year’s sales goals of £100 million. With an eye on the future, the successful headmaster of Links’ forward momentum hopes to entertain new investments or trading options for the company in the years ahead. Making a purchase could not be easier. Just browse our store, and add any items that you wish to buy into the shopping cart.We sell a range of jewellery, including Links of London and other brands. Please visit our website at http://www.steffans.co.uk |
Ratings:
You must be logged in to leave a rating.Average rating: ( votes) |
